Apple Inc. is a consumer technology company headquartered in Cupertino, California, that designs, manufactures (through outsourced partners), markets, and sells smartphones, personal computers, tablets, wearables, accessories, and a broad portfolio of subscription and transaction-based digital services. 1 2 The company's common stock trades on The Nasdaq Stock Market under the ticker symbol AAPL, and its fiscal year is the 52- or 53-week period ending on the last Saturday of September. 3 4
Products and services reach customers through the company's retail and online stores, direct sales force, and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple uses outsourcing partners for much of its manufacturing and logistics and competes across hardware, operating systems, applications, and services. 5 6